That's almost exactly 150 BP. But cards are probably cheaper over here than in the UK. (after converting currency, of course) Isn't nVidia an american company? And ATi is canadian/american (now that they've been taken over by AMD), so the stuff u guys get in Britain are imports whereas for us in the US they're home products or very nearly so. Products are more expensive for the importers than they are for the home market customers.